Our Mission

mission rejuve top
Rejuve Our Mission


Re.juve’s mission is to help our customers live a happier life (#LiveHappier) and a more sustainable healthy lifestyle through a curated selection of F&B products that are delicious, healthy and honest.

This is driven by our founder’s passion and ambition to curate a selection of F&B products that only utilize fresh ingredients, enjoyable, delicious and provide health benefits that are 100% #GoodForYou.

Meanwhile, our values to always be honest and transparent in every ingredient we use is also part of our mission that guarantees customers ‘What You See is What You Get’ in each of our products. In the end, we always go back to our roots, which is to uphold Re.juve’s integrity through collaboration, clear thinking, creativity, and courage values and to continue our journey to be the leading expert in providing delicious, healthy, and honest F&B products that customers can always depend on.

mission rejuve

True Cold-Pressed Production Facility with HPP Technology

Staying true to our commitment to provide delicious, healthy and honest products, we opened our True Cold-Pressed Production Facility in December 2018 (being the first in ASEAN) that is integrated with High Pressure Processing Technology (HPP) to deliver only 100% cold-pressed, fresh, pure and natural products.

In 2023, we are proud to announce that Re.juve True Cold-Pressed production facility is now fully ISO Certified. Furthermore, our products have obtained official certification as 100% Halal. As part of Re.juve’s future vision, we are working very hard to ensure that our products are available in every household refrigerator.

mission rejuve hpp


We begin by researching the ongoing trends in the local and global F&B scenes and try to merge it with the Indonesian market. For example, Re.juve’s Golden Line succeeded in combining the healthy benefits from fresh turmeric (we don’t use turmeric powders) with other balanced variants that soften its strong flavour and deliver a pleasant, organic taste that’s ideal as an everyday drink

mission rejuve shot

Elsewhere, we also rely heavily on customer feedback because in the end we are here for them. For instance, we successfully launched our Juice Fast program after we received many enthusiastic feedbacks from our loyal customers who were keen to experience a sustainable juice detox program with well-balanced nutrition contents.

Local Farmers & Daily Operations

We set a high priority on sourcing our ingredients from local farmers and our plantations in Lampung area with 80% locals and 20% import ratios for raw material ingredients. We still rely on few imported sources when (and only) the same quality (Grade A) and requirements (100% fresh fruits and organic vegetables) are not met regionally, but we always put our local farmers first and foremost!

From our signature Nanas HONI (Golden Pineapple) to Cavendish Banana used in smoothies, we also tirelessly conducted lab tests to re-confirm that our fresh produces are pesticide and wax-free. Meanwhile, we regularly hold QC and hygiene audits in-stores to ensure our ingredients are stored and processed properly as we take pride in our first-class operational hygiene standards.

mission rejuve nanas clean


There are many juice companies that are not 100% honest with their claims and marketing gimmicks, such as adding concentrates, water, sugar and/or artificial sweeteners. This is why we are passionate about educating our customers to make better decisions and gears up with new campaigns to bring awareness. For instance, our #CleanLabel campaign helps to shed light on why Re.juve always champions the ‘What You See is What You Get’ approach, as we truly believe customers deserve to know exactly what they consume.

mission rejuve Green Almond

Our campaigns:

Better Future

We want to keep passionately promote our #LiveHappier lifestyle to customers and community in Indonesia and abroad as we believe it will not only improve their own lives but also the people they love.

mission rejuve smiling